4 Must-Have Tools for Your Small Business

If you want your small business to succeed in this fast-paced and highly competitive digital world, then you need to be equipped with the right tools. There are a lot of digital tools available out there that can help you take your business to the next level, but choosing the right ones can be a real challenge. 

Tools that provide solutions to businesses have been around since the beginning of the internet. If your competitor is using the right tools and you are not, then you would not be able to catch up with them. Let’s have a look at some of the tools that can help you take your small business to the next stage:


When it comes to marketing your business, there are a lot of marketing techniques you can opt for. But if you want to gain that competitive edge, you need to pick a technique that is effective and overlooked by most of your competitors. One of these techniques includes text message marketing, which can do wonder for your business. 

Text messages have been around for more than two decades, but that does not mean they have become irrelevant. With the help of TextSanity, you can execute your SMS marketing campaigns without putting too much effort or time into it. You can easily upload the leads in the form of an excel sheet and can also schedule the campaign beforehand. TextSanity is one of the most effective mass texting apps and you must give it a try if you want to make your business more successful.


If managing social media is taking a lot of your time, then Hootsuite can solve this problem for you. With the help of this app, you can manage all your social media accounts, i.e., LinkedIn, Facebook, Instagram, and Twitter from a single dashboard. You do not have to go to every platform to share the image and write the caption. You can just write it on your Hootsuite dashboard, and it will be posted on all the platforms immediately.


Trello is a task management app that can help you improve the productivity of your business. It allows you to create different boards and cards where you can assign tasks to specific employees and add deadlines. It also helps you build timelines and makes it easier for you to check the progress of a certain project. You can also make separate boards for separate clients and can add them there. That way, they will always stay up to date with the progress of their project.


Human Resources related tasks can be complicated and tricky to deal with. It involves a lot of paperwork, and it can also prove expensive at times as well. That is why a lot of companies now prefer to use modern platforms like GoCO, which allows them to manage all the HR tasks online and with convenience. 

With GoCO, you can manage your employee’s documents, on and off-boarding, performance, and working hours. It streamlines everything, so you do not have to deal with much paperwork.

Effects of Low Staff Turnover in a Business

Staff or employee turnover refers to the number of employees who leave a certain company and are substituted for new ones.
Back when I worked in Groupon Dubai, we would lose at least one employee a week. It was scary knowing that you could be let go or even worse, forced to quit so easily! Management must have thought it instilled an environment of hard work in the workforce, but was this high staff turnover rather beneficial or destructive to the overall team morale? Continue reading to see some of the effects of high and low staff turnover.

Fear Versus Security

Having a high employee turnover in a business instills fear in the employees who work there and reduces their overall morale. They know that it’s easy for the organisation to replace them if need be.
On the other hand, low staff turnover means that the company values its employees and appreciates their work, which in turn makes workers more secure about their jobs and more productive.

High Cost Of High Turnover

High staff turnover means higher costs for a business. As my boss once explained to me, a company spends a lot of money hiring and training new staff. Companies with low staff turnover spend more time interviewing potential employees to make sure they’re exactly right for the positions they are interviewing for before making a final decision.

Achieving A Low Turnover

So how does a company achieve and maintain a low staff turnover? Studies show that decent salaries and better communication between managers and its employees greatly reduces employee turnover by enabling employees to work for longer periods of time at an organization. Finally, being able to progress and get promoted in a company also reduces employee turnover.

To put it in a nutshell, it makes sense for companies to have a low staff turnover for several reasons, including lower costs, better employee morale, and higher productivity.



How What You’re Wearing Can Improve Your Confidence

Although it might appear to be shallow, the way we dress creates an impression about who we are and where we want to be. Since people tend to judge us (deliberately or not) anyways, to a certain extent in terms of what we look like, why not dress as though you’re prepared for a promotion? Dressing well, be that as it may, doesn’t really mean wearing a suit and tie every day. Sometimes, unpretentious yet subtle garments can make a great impression, particularly on people like your managers.

Your clothes won’t hold you down anymore if you learn how to wear the right pieces of clothing. Yes, you read that right, the right clothes can have a major impact on your anxiety level as well as your self-confidence. Wearing casual and boring clothes all the time can directly reduce your confidence and increase your anxiety.

I personally recommend buying the best-quality shoes you can afford, and always picking quality over quantity. Furthermore, get rid of your Bic and purchase a quality pen. It doesn’t need to be expensive, however it should look elegant. Get rid of your rusty old wallet or cardholder and invest in a new one! People barely see the new wallet I purchased since my fiance always insists on paying when we go out together, but the fact that it’s elegant and chic makes me feel good!

When you wear clothes that you look good in, they will surely boost your confidence and you will just feel great wearing them. At that time, you will completely forget about anxiety, all you can think about will be the outfit you are wearing and how good you look in it. Dress your children well too, having attention is nice from time to time.

Because let’s be honest, anxiety is a product of reduced self-confidence that people never had or lost due to an unpleasant event or trauma. So, make sure you choose a comfortable and modern style, and colors that will make you feel confident about yourself.