The Best International SEO Practices
As a strategy aimed to grow a business’s online visibility, search engine optimisation looks at keywords, search terms and search engines functionality. To optimise a site, SEO professionals optimise website content, HTML, coding and increase backlinks in order to make sure that the website ranks as highly as possible on search engines.
Things tend to differ, however, when your SEO process becomes international. It is vital for every multinational business to understand that at least a certain part of it’s SEO efforts might need to be internationally targeted in order to get the best search engine visibility possible. The extent to which your SEO processes should be internationally targeted depend on the amount of international traffic that you are receiving as well as the traffic per country and whether it’s enough to justify an international strategy. In many cases, it can be too early to implement an international strategy altogether and it might be enough to simply add a few languages to your site.
In this article, we are going to discover some of the best international practices for Search Engine Optimisation.
Localise your content
Most international SEO practitioners will emphasise on the fact that you should localise your content to each specific country. This means providing different languages for different countries where you are present, but also using local-specific currencies, timing and contact information.
Use Local Languages and / or Translations
Different countries speak different languages and even the English language has various iterations and needs to be translated according to the user's country. And while automatic translation software can be helpful, it is often necessary to hire a translator in the local country to perform the translations.
Use Hreflang for Multiple Languages
When you are expanding your site across different countries and thus have several different versions of your website which depends on the country of the user, it is wise to use the Hreflang tag which will make sure that the right version of your website is displayed to the right users!
See the example below to understand how your website url would show up and how different versions of your site will be displayed to different users across the globe.
<link rel=”alternate” hreflang=”en-us” href=”http://www.stylerail.com/usa/” /
><link rel=”alternate” hreflang=”en-ca” href=”http://www.stylerail.com/lb/” />
Sometimes merging domains will make you safe against google's strict SEO-related practices.
Avoid 404 Errors
404 errors which can appear mainly because of bad redirects might put you in bad terms with Google. Avoid faulty redirects and 404 errors to make sure you are SEO-friendly and Google search friendly.
Use Local SEO Tools
Localise not only your languages and urls, but also your resources, IP addresses and search engines. Google might be the worldwide leader in search engines but in China, for instance, Baidu is the only search engine leader.
Make Sure Your Keywords Are Local
Different countries have different keywords, often ones that cannot be translated, make sure to partner or hire someone who is familiar with keywords related to your website but also to the local country,
Use Google Analytics And Other Tools to Measure Your SEO Efforts Locally
Google Analytics along with other platforms such as AuthorityLabs and AWR Cloud can help you track and measure your SEO efforts locally rather than just globally.
To put it in a nutshell, when you are receiving a certain significant amount of traffic from more than one country, you should usually start thinking about making your SEO practices international in order to push through the search engine crowd.