As a strategy aimed to grow a business’s online visibility, search engine optimisation looks at keywords, search terms and search engines functionality. To optimise a site, SEO professionals optimise website content, HTML, coding and increase backlinks in order to make sure that the website ranks as highly as possible on search engines.

I decided to round up money saving tips by industry experts and bring them to you in an article. I am focusing on the topics of beauty and fashion. Beauty can be much more costly than most of us imagine. A beauty junkie like me knows exactly how expensive manicures, pedicures, plastic surgery, weight loss, hair care, cosmetics, beauty products and general shopping can be. If not planned in a smart way, beauty can cut a deep hole in your financial pockets. Read on to discover some of the best beauty and fashion related money saving tips.

Most virtual assistants agree that they enjoy being virtual assistants mainly for its flexibility in terms of working hours and location, being in control of their own schedule and working from the comfort of their own armchair.
But virtual assistance isn't for everyone, and it sure doesn't work well if you don't focus on a specific niche. I've spoken a lot about virtual assistance and becoming a niche VA and I believe it's vital to becoming a successful entrepreneur and VA business owner. Below are a few reason for which you might want to consider having your own niche as a VA.

With the increasing number of divorce rates and single parents, and with the advancement of medicine and consequently seniors life span, senior dating is becoming more and more of a thing! In fact, senior dating sites are growing in numbers and popping up everywhere! What are the reasons behind these changes?

Staff or employee turnover refers to the number of employees who leave a certain company and are substituted for new ones.
Back when I worked in Groupon Dubai, we would lose at least one employee a week. It was scary knowing that you could be let go or even worse, forced to quit so easily! Management must have thought it instilled an environment of hard work in the workforce, but was this high staff turnover rather beneficial or destructive to the overall team morale? Continue reading to see some of the effects of high and low staff turnover.

I have been working from home for about a few months now and have found a lot of benefits to it. I have also found a lot of disadvantages with working from home. Continue reading below to learn more.

Surprisingly, there are several things that us women spend time, effort and money on, that men never really seem to notice. Yet, we continue to spend our efforts on these things. What are they, and do men really not notice?

Lebanon - not the first amongst its neighbouring Arab countries - has been attempting to set up its own Silicon Valley. In fact, the Lebanese government is making available millions of dollars worth of money towards lebanese startups, mostly in the tech industry. Who would have thought? Serious money is spurting in all directions, innovation is everywhere and startups are popping up like mushrooms. Intermediaries in the form of funds such as Berytech (approximately $30M) and MEVP (approximately $50M), but also venture capitalists and Banks (as new Angel Investors for tech startups ) have been put in place to make these investments possible.

From leasing residences, to sharing rides, to clubbing together to finance creative projects, sharing has become increasingly popular in today's economies worldwide and has recently been used to spur innovative business models and generate considerable amounts of revenue. A research done by Roland Berger strategy consultants suggests that this specific sharing economy is going to further preside throughout the upcoming years.

Out of the main support structure that I have had access to was an incubator in the United Arab Emirates that I was a part of throughout my experience with my previous startup. This incubator provided me with a lot of advice, assistance and hand-holding when it came to legal matters. It also sometimes gave me a little bit of access to some VCs or angel investors. Specifically, I benefitted from a coworking space, a mentors' network, some legal advice, an entrepreneurs ecosystem, event hosting, bank/financial advice, IP advice, and access to funding. Unfortunately, out of most support services I used, none targeted women specifically. In fact, I’d say that the communication of services to startups in the Middle Eastern entrepreneurship ecosystem and its capacity to target and reach out particularly to women is very weak. Furthermore, the time schedule of most proposed services to entrepreneurs in terms of work life balance was very inadequate with regards to women.